Innovative Strategies for Disney's Future: A Blackwells Perspective
Written on
Chapter 1: Overview of Blackwells Capital's Vision
Blackwells Capital has put forth several recommendations aimed at enhancing The Walt Disney Company, focusing on the integration of advanced technologies, including artificial intelligence and spatial computing.
In a strategic move, Blackwells Capital has nominated three candidates for the Disney Board: Jessica Schell (former general manager of Warner Bros Home Entertainment), Craig Hatkoff (co-founder of the Tribeca Film Festival), and Leah Solivan (former CEO of TaskRabbit). The outcome of these nominations will be revealed on April 3.
Recently, Blackwells Capital unveiled a presentation titled "The Future of Technology at The Walt Disney Company," highlighting crucial insights.
Section 1.1: Need for a Unified Chief Technology Officer
A key point from Blackwells Capital's presentation is the necessity of appointing a single Chief Technology Officer (CTO) to oversee Disney's technology strategy. The current CTOs, Aaron Laberge (CTO of Disney Entertainment & ESPN) and Gail Evans (CTO of Disney Experiences), operate under different leadership structures, leading to inefficiencies. Blackwells proposes that a unified CTO directly reporting to the CEO would streamline operations.
This strategic move seems plausible, especially considering Disney CEO Bob Iger's previous appointments, such as Asad Ayaz as the first Chief Brand Officer. The need for a cohesive tech strategy is evident, particularly as competitors like Netflix, Amazon, and Apple have CTOs reporting directly to their CEOs.
Section 1.2: Enhancing Disney's Technological Framework
According to Blackwells, Disney's technological infrastructure requires significant improvements. They advocate for a comprehensive tech stack that seamlessly integrates across streaming services, applications, media, and theme parks. Notably, artificial intelligence and spatial computing (including virtual and augmented reality) are highlighted as critical areas for development.
Blackwells Capital's proposals for AI applications at Disney include:
- ChatGPT interactions featuring Disney characters
- AI-driven travel booking agents
- AI assistants for park navigation, crowd management, and ride bookings (essentially an upgraded Disney Genie)
In terms of VR and AR, suggestions include:
- Augmented reality experiences for home users
- Character-driven virtual reality experiences
- Interactive 3D lightsaber battles
- Collaborations with sandbox platforms
Disney is already making strides in spatial computing as a key partner for Apple Vision Pro, with several projects in development, including a Marvel Studios initiative titled "What If…?".
Chapter 2: Fostering Innovation and Future Leadership
The video titled "3@3 with Jon Najarian - March 8, 2021 - ASHR, DIS, F" discusses various strategies and insights relevant to Disney's business landscape.
Blackwells Capital emphasizes the importance of fostering innovation within Disney. They argue that increased investment in research and development is essential for Disney to keep pace with competitors like Amazon, Netflix, and Apple.
Section 2.1: The Next CEO Must Embrace Technology
The presentation stresses that Disney's future CEO should possess a solid background in technology to help restore the company's competitive edge. While it’s conceivable that Disney might prioritize a candidate with tech expertise, the ideal leader will also need to be a guardian of the Disney brand and understand the operational intricacies of Disney Parks and the overall Disney ecosystem.
Section 2.2: Establishing a Dedicated Venture Arm
In a noteworthy suggestion, Blackwells Capital advocates for the creation of a dedicated venture arm. They envision a more robust investment initiative than Disney's current Accelerator program, proposing a centralized investment vehicle to support early-stage companies and technologies that align with Disney’s strategic objectives.
Section 2.3: Transforming Walt Disney Imagineering
Another significant proposal is to redefine Walt Disney Imagineering as a corporate innovation hub rather than being solely focused on the parks. This approach would allow Imagineering to drive innovation across the entire company, though it is crucial to maintain the cultural integrity of this iconic division.
In summary, the presentation emphasizes that to be perceived as a technology-driven entity, Disney must adopt a tech-focused mindset. Blackwells Capital identifies Netflix, Amazon, and Apple as primary competitors, notably omitting Warner Bros. Discovery, NBCUniversal, and Paramount, as Disney is seen as more valuable than these companies.
Mark your calendars for Disney's Annual Shareholders Meeting on April 3 for further developments.
Continue following Boardwalk Times for comprehensive coverage of The Walt Disney Company.
Support Boardwalk Times on Ko-Fi.
Explore Boardwalk Store for Disney merchandise.
If you enjoyed this article, subscribe to my free newsletter, Boardwalk Times: Stories from the Seashore, for monthly insights into Disney, its business strategies, and the wider themed entertainment landscape.
Zach Perilstein is the Editor-in-Chief of Boardwalk Times.