Here's How to Ensure Your Freelance Clients Keep Coming Back
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Client Retention Strategies for Freelancers
In the world of freelancing, maintaining a steady flow of clients is essential. Fortunately, if you already have a roster of clients who appreciate your work, you shouldn't worry about finding new ones.
In my experience as a freelance writer, I've managed to achieve a 99% client return rate. The only reason clients may not return is if they don't have any projects available for me. Notably, most of my clients come from direct outreach rather than platforms like Upwork or Freelancer, which means my success isn't dependent on algorithms.
If you're eager to learn how to make your freelance clients come back time and again, follow these essential strategies closely.
Meeting New Clients
The initial meeting with a new client is often filled with excitement. Everyone enjoys the prospect of earning extra money. Your negotiation skills will likely help you secure the gig, but the question remains: will the client return? Here are two effective strategies to increase your chances.
Offering Freebies
Everyone loves a freebie, and your new clients are no exception. To encourage them to come back for more work, consider providing a complimentary service or product. This doesn't mean underpricing your skills; rather, it’s about offering something unique that most freelancers might not provide.
For instance, I often write a free article or blog post for clients after completing a project. This gesture surprises many clients and makes them eager to return for future projects. You can implement a similar approach, regardless of your freelance niche.
Going Above and Beyond
Imagine you hired a freelancer who not only completed the task but also exceeded your expectations. Wouldn’t you want to hire them again?
As a freelancer, it's crucial to over-deliver on every assignment. For example, if your client doesn't request a proofread, you might still run a Grammarly check and inform them of the additional effort. This demonstrates your commitment and ensures they remember you for future projects.
Engaging with Clients During the Project
Many freelancers neglect this critical phase. After agreeing on a price, some freelancers vanish, which can lead to clients seeking help elsewhere. If you want clients to return, consider these tips:
Personal Engagement
One of my clients was surprised by my consistent concern for their project goals. Instead of just completing the task and moving on, I took the time to understand their needs. By empathizing with their objectives, I built a strong rapport, which encouraged them to return for future projects.
Regular Updates
Freelancers often overlook the importance of keeping clients updated. Since freelancing usually means working independently, it’s vital to communicate progress. Share screenshots or short videos to showcase your work. This assurance can significantly increase the likelihood of clients returning.
After Completing the Job
This phase begins when you submit the first draft of your work. How you handle this stage can determine whether a client returns for more work.
Embrace Feedback
Being receptive to feedback is key to retaining clients. After submitting a draft, clients may have suggestions or edits. View these comments as constructive rather than critical. Making the requested adjustments and resubmitting will make clients feel valued and appreciated.
Follow Up for Results
After completing a project, reach out to your clients to inquire about the results. A simple message like, "Hello [Client's Name], I hope you're doing well! I wanted to check in and see if my work met your expectations," can go a long way. This shows you care about their success beyond just receiving payment and can help solidify your relationship.
These strategies have worked wonders for me in retaining clients, and while not every tactic may yield immediate results, they all aim to enhance your income by fostering a loyal client base.
Thank you for taking the time to read my article. I truly appreciate your interest, and I look forward to sharing more insights soon.
Chapter 2: Video Insights on Freelancing
In the first video, "How I'd Land My 1st Freelance Client (in 48 Hours)," the creator shares valuable tips on quickly securing your first freelance gig.
The second video, "How to land your first freelance client in the next 3 days. Guaranteed!" provides guaranteed strategies for attracting clients in a short timeframe.