Chapter 1: Understanding the Importance of "Why"

In my journey to becoming a professional coach, one crucial lesson was to tread carefully around the question, “Why?”.

This is important because such inquiries can come off as accusatory or judgmental, which is far from the intention we strive for as coaches. Instead, we often reframe our questions; for example, we might ask, “What leads you to think that way?” rather than “Why do you think that?”

However, today I encourage you to embrace that very word to aid in uncovering your purpose.

Your life’s mission.

Your business's mission.

If you’re feeling uncertain about these aspects (and this approach can apply to many other scenarios), as Simon Sinek wisely stated: begin with “why.”

Why am I pursuing this?

Why do I feel invigorated when I engage in this?

Why do I have this aspiration?

Why does this provoke feelings of jealousy in me?

Why am I feeling joyful today?

Why do I feel fulfilled today?

Start to question yourself in a healthy and inquisitive manner regarding your emotions. Approach this without judgment, simply with a sense of curiosity.

Delve deeper; we need to uncover the “why” behind your “why,” so to speak. This exploration can lead you to the core of your desires. You may even stumble upon your true purpose.

Why do you wish to start a business?

Why that particular type of business?

Why pursue a career in science?

Why do you experience feelings of boredom or emptiness?

Consider this example:

• Why are you feeling happy?
• I had a wonderful time with friends and also exercised.
• Why does that bring you joy?
• It makes me feel alive and revitalized.
• Why does that sense of aliveness matter to you?
• I thrive in social environments, and I prioritize my well-being. I cherish the experience of enjoying life.

Now, practice this reflection in various contexts, over different days or in diverse situations, and then evaluate and compare your responses to uncover common themes.

Is it about helping others?

Feeling valued?

Embracing life?

Pursuing growth and learning?

Being surrounded by beauty or nature?

Engage in this inquiry, dig deep, and identify what truly motivates your actions.

Give it a try and share your results!

Affiliate Disclaimer: This article includes an affiliate link to the coaching school I attended and highly recommend. If you choose to purchase through these links, I may earn a small commission.

Chapter 2: Video Insights on Finding Your Purpose

To further explore the theme of discovering your purpose through a single word, watch the following videos that provide valuable insights.

Jon Gordon discusses the transformative power of identifying one word that can change your life.

Discover the significance of your one word and how it influences your actions and motivations.