No More Meetings: My Freelance Superpower for Productivity
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Chapter 1: The Meeting Dilemma
It's certain: I'm not attending that meeting. Have you ever found yourself in a meeting that could have been an email? Or perhaps one that didn't even need to happen? Research indicates that professionals dedicate around 21.5 hours weekly to meetings, which is more than half of a typical workweek. This trend has escalated since the pandemic, with many experiencing back-to-back Zoom calls.
Have you thought about simply declining?
That's my life philosophy. I'm not a "Yes" person; I embody the "No" approach. As a former people pleaser, I've transitioned to saying no more often than yes in both my personal and professional life, but for now, let's focus on the latter.
For the past five years, I've been a freelance health and fitness writer, earning a decent income and collaborating with major brands like Nike, CNBC, F45, and the NFL. Before venturing into writing, I spent time in consulting at one of the Big Four firms.
One of my biggest frustrations in corporate life was the endless meetings—Monday catch-ups, mentoring sessions, lunches, client discussions, team huddles, and sector updates. After each meeting, I often thought, "That could have been an email."
When I transitioned to freelancing, I vowed to leave those meetings behind.
During the height of my freelance career, I managed work for up to 15 clients simultaneously. Nowadays, I've streamlined to one or two higher-paying clients, which suits me just fine. Back then, declining meetings became my superpower; otherwise, I'd have been tethered to my phone all day.
As a freelance writer, one might think that meetings serve a purpose. Understanding a brand’s goals and voice seems essential, right? Not necessarily. I pride myself on being direct. Meetings often devolve into lengthy discussions where silence is filled with unnecessary chatter. In contrast, emails focus solely on what matters.
Here are some strategies to help you become a Meeting-Free Freelancer:
Section 1.1: Just Say No... and Suggest Alternatives
While this may seem simple, it’s often underutilized. You might worry that saying "no" could deter potential clients, but efficiency is valued—especially by busy companies. Instead of outright refusal, provide a productive alternative.
For instance, I once had a client who wanted me to meet with over 40 athletes to gather information for biographies. I proposed creating an online questionnaire that athletes could complete at their convenience, ensuring I got the most thoughtful responses.
Surprisingly, many successful clients appreciate my refusal of unnecessary meetings. They, too, want to eliminate time-wasting activities. Just be sure to present an alternative solution.
Section 1.2: Clarity is Key
At the start of my freelance journey, I’d listen to lengthy client pitches and share mine, only to realize I wasted precious time. Once, a client veered off-topic and shared personal issues, which I’m happy to support, but it's not why I’m hired.
After several such experiences, I decided to be upfront with my clients. Before any call, I clarify my starting rates, work structure, and revision limits. This transparency allows us to part ways amicably if expectations don’t align, saving everyone time.
Even if you're new to freelancing, your time is valuable. Don't compromise your worth or working style. If you deliver quality, the right clients will find you.
The first video titled "Remote Interview With Leslie Truex of Work From Home Success" offers insights into managing remote work effectively, which can help freelancers navigate their schedules better.
Chapter 2: Understanding Your Value
Remember, your time equates to money. Unlike products that can be endlessly sold, your earnings are capped by how efficiently you work. Time spent in meetings can limit your productivity and, consequently, your income.
Section 2.1: Prioritize Efficiency
Occasionally, clients may pay by the hour, which could tempt you to accept meeting requests, but I prioritize efficiency above all. If a meeting isn’t the best use of my time, I make that known.
By maintaining this approach, I build trust with clients and enhance my productivity, ultimately benefiting both parties.
Section 2.2: Craft Your Creative Process
One of the most rewarding aspects of freelancing is the freedom it offers. You can choose when, where, and how you work. Personally, I prefer to limit face-to-face interactions. I believe that a few meaningful exchanges can yield better outcomes.
Don’t let clients dictate your availability. If they insist on meetings, it’s because you allow it.
The second video, "Daydream to Done Episode 18: Perfecting Your Freelance Proposal," provides valuable tips and templates to enhance your proposals and save time.
Section 2.3: Be Mindful of Time
I occasionally hold meetings, but I set strict time limits and communicate this in advance. I find that clients respect my time constraints. This approach ensures meetings are concise and productive.
If discussions extend beyond the scheduled time, they need to be rescheduled. Likewise, if clients arrive late, they reduce their own time. Command respect—too many freelancers let themselves be overextended.
Section 2.4: Embrace Time Blocking
I avoid a scattered work schedule by blocking my time. This method keeps me focused. For example, I may schedule all my meetings for Thursday mornings and dedicate specific days to particular clients.
This structured approach maximizes my productivity while minimizing distractions.
Key Takeaways
Optimize your time and resources as a freelancer. Don't be afraid to turn down requests for your time, as doing so can enhance your work output, concentration, and earnings. Respect your worth and design a working process that suits you best.